Prospect analysis of electrical appliance industry

By the end of 2017, China's household electrical appliances industry has continued to stabilize its position as the manufacturing base of the world's household electrical appliances. Many household electrical appliances products are among the highest in the world, and some of them are mainly exported. As the most direct consumer durable goods reflecting the purchasing power of the residents, household appliances itself will have a luxury goods => popular goods process, and the dual structure of China's economy itself will lead to a significant difference between urban and rural development cycles, resulting in a secondary climax of consumer durable goods, this process is also accompanied by the acceptability of cost performance ratio. .

From the perspective of domestic market, the heating pipe industry in China has experienced a period of prosperity and development brought about by the rapid growth of the global economy, as well as the development of the industry under the influence of the financial crisis during the Eleventh Five-Year Plan and the Twelfth Five-Year Plan. Great impact. Thanks to China's strong economic growth environment and a number of policies to stimulate domestic demand, China's heating pipe industry has achieved rapid and steady growth, and its status in the global heating pipe industry continues to improve. At present, with the increasing competitiveness of the domestic appliance industry in the international environment, the heating pipe industry has also maintained a sustained and stable growth trend. Statistics from the National Bureau of Statistics show that China's household appliance manufacturing industry achieved sales revenue of 846.978 billion yuan in 2010, and reached 1,408.399 billion yuan in 2015, with an annual compound growth rate of 10.71%. It reached 1 trillion and 510 billion yuan in 2017.

Two, heating pipe industry development trend analysis

With the "13th Five-Year Plan" of the country, the household appliance industry is accelerating the transformation and upgrading to the "power of household appliances" industry goal, and green, environmental protection, intelligence has become one of the main lines of the transformation and upgrading of the industry. During the China Household Appliances Technology Conference in 2017, "Green and Energy Conservation" became one of the themes of the conference. Behind the heated discussion on green technology and green manufacturing, the delegates were committed to promoting the common development goal of green transformation. Similarly, the heating pipe industry, as an environmental protection and energy saving industry, was about to usher in a new era. The leap forward.

Intelligent, integrated has become a major trend in the development of household electrical appliances, smart phones, smart TV, smart refrigerator, smart washing machine... With the development of information technology, more and more smart appliances are coming into the room.

Data show that the global market for smart home appliances will expand to $20 billion in 2018. With the increasing demand for intelligent appliances, intelligent, cloud integration, human-computer interaction has become the industry development trend. At present, it seems that China's smart appliances are still in the renewal period, because compared with home appliances and mobile phones, renewal takes a long time. Because consumers do not change household appliances as frequently as they do mobile phones, especially in recent years, the market for household appliances has been saturated. To continue to leverage the market's consumption potential, the focus is to study the consumption habits and needs of the mainstream consumer groups, that is, the post-80s generation, which is the fundamental reason why these new concepts such as dryers and drying integrated washing machines are selling well.

Intelligent upgrade of home appliances, energy-saving and environmental upgrade is the future trend of development, Samsung AWE Exhibition on the Flex Wash washing machine, with the drying function, to build a better experience for consumers, but also for the future direction of industry development pointed out the example. From the current situation, there will be more washing machine brands to follow the pace of Samsung Flex Wash washing machine, equipped with drying functions and other intelligent experience. This may mean that the era of traditional household appliances is in the past, and the era of experience-based consumption is coming.

The Chinese household appliance industry entering the "new era" is participating in global competition. Facing more and more stringent environmental protection policies in the international market, Chinese household electrical appliances enterprises need not only to continue to upgrade the environmental protection indicators of products, but also to need the support of green manufacturing. The new era has brought new opportunities to China's household appliances industry, but also to China's heating pipe industry has brought new opportunities. In the world, great changes have taken place in the pattern of global household electrical appliances industry. Chinese household electrical appliances enterprises have shown the trend of mass rise. The status of Chinese household electrical appliances in the global household electrical appliances industry has been further enhanced. China has become a big country with important influence in the world. Chinese household electrical appliances enterprises have become a leader in the global household electrical appliances industry. China is confident and capable of becoming a global leader in household appliances. The rapid development of China's household appliances industry will also bring new opportunities and challenges to the heating pipe industry.

In the next three years, the heating pipe industry will have two powerful forces to accelerate change. Innovation, speed and globalization will still win the market opportunities.

First, innovation and development of high value products.

In terms of innovation, the economist Schumpeter is quoted from five areas: new products, new markets, new business combinations, new alternative raw materials and new business models. From these five aspects, it is difficult for Chinese heating pipe enterprises to develop new products, because our technology needs to be improved.

In the high-end market transformation of home appliances, product mix upgrading market environment. As a supporting heating pipe industry, it also needs to focus on the needs of the target market, product positioning, create a brand image, optimize the supply chain, covering the entire channel. On the basis of technological innovation, through new product development and innovation, innovative product differentiation and personalized characteristics, to actively cater to the changing